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There's certainly something to the increased competition in the craft brewing space and they seem not to have kept up, but I don't really follow your comparison
by cactus2093 6y ago
There's certainly something to the increased competition in the craft brewing space and they seem not to have kept up, but I don't really follow your comparisons.
By American adjunct lagers, I assume you mean budweiser, coors, etc? Maybe Magic Hat also made a lager but I was most familiar with their #9 which was a floral, light IPA that was definitely a big step above a cheapo lager. And the article is saying that if anything they were too out-there and experimental, which is basically the opposite problem as being undifferentiated from all the other cheapo lagers.
- dimitrios1 6y agoMagic Hat #9 was delicious. I miss it. I always assumed it was freshness that was a key taste differentiator as well. I figured a case of Budweiser or Miller was more likely to have been on the shelf for many months to possibly years as it worked its way through the supply chain and existing retail inventory. That's why the big 3 did a big "Born On Date" advertising campaign because at one point they were getting hammered by that.