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Yeah, it sounds like the anti-pattern here is not being up-front about whether it's free, a one-time fee, or a subscription. Forcing all subscriptions to auto-
by prophesi 6y ago
Yeah, it sounds like the anti-pattern here is not being up-front about whether it's free, a one-time fee, or a subscription.
Forcing all subscriptions to auto-renew doesn't fix this.
I've seen plenty of apps/services where the selling point is the fact that they _don't_ require a card for their free trial. And people renew their subscription because they've found the product to be worthwhile; not because they used it for 30 minutes then forgot to cancel.
- Frost1x 6y agoIf the consumer likes your service, rest assured at the end of free trial, they may be slightly annoyed but will quickly renew their service to make sure they can continue to have access if they have to. A card associated with my Netflix account expired and I didn't realize, it was renewed within 10 minutes of me wanting to watch a show. If you're forced to go through a process to renew something, you're more likely to question why you're going through the process and if the service the process exists for still maintains value to you worth continuing payment for. Businesses are aware of this and attempt to avoid those situations. Minimize friction of revenue, limit any barriers for money flowing in. It's very intentional and I've yet to see a good argument for trial-to-subscription auto opt-in that is not a strategic money grab based on a probability of unintended customers. Many decades ago, magazine subscriptions were notorious for this exact same predatory subscription lock-in model, even making it difficult to cancel (while incredibly easy to enter).