4 ms·

Cause the consumer thinks app is free or one time purchase, they may even not say anything about payment, till your trial is over. And you invested your time o

Cause the consumer thinks app is free or one time purchase, they may even not say anything about payment, till your trial is over. And you invested your time on a training, later surprised by the cost, but as you were invested timewise, you are more likely to pay.

Frost1x 6y ago
I wonder which you're more likely to pay for: a subscription you intend to cancel or having something free shift to an expense? From my experience, even with due diligence and setting up calendar event notifications, I've missed a few subscription cancelations I intended. On the other hand, whenever I use something free, I always proceed under the assumption it can shift to a pay for service/product at some point in the future of unknown cost and assess risk accordingly. I don't think I've ever been surprised by a fee or lost time investment because of this. As far as one time purchases vs subscription charges, I think there's a better argument for this case. It should be made very clear up front during the purchase that there's a time subscription model and what services are or aren't included in that service. The model used in Google Play makes it pretty difficult to confuse what services are or aren't subscription based from my experience which seems reasonable (can't say I've looked into the details, just know I haven't been surprised by what is or isn't a monthly subscription).
- prophesi 6y ago
  Yeah, it sounds like the anti-pattern here is not being up-front about whether it's free, a one-time fee, or a subscription. Forcing all subscriptions to auto-renew doesn't fix this. I've seen plenty of apps/services where the selling point is the fact that they _don't_ require a card for their free trial. And people renew their subscription because they've found the product to be worthwhile; not because they used it for 30 minutes then forgot to cancel.
  - Frost1x 6y ago
    If the consumer likes your service, rest assured at the end of free trial, they may be slightly annoyed but will quickly renew their service to make sure they can continue to have access if they have to. A card associated with my Netflix account expired and I didn't realize, it was renewed within 10 minutes of me wanting to watch a show. If you're forced to go through a process to renew something, you're more likely to question why you're going through the process and if the service the process exists for still maintains value to you worth continuing payment for. Businesses are aware of this and attempt to avoid those situations. Minimize friction of revenue, limit any barriers for money flowing in. It's very intentional and I've yet to see a good argument for trial-to-subscription auto opt-in that is not a strategic money grab based on a probability of unintended customers. Many decades ago, magazine subscriptions were notorious for this exact same predatory subscription lock-in model, even making it difficult to cancel (while incredibly easy to enter).
- baddox 6y ago
  I don't think Apple is intending to cover the "subscription you intend to cancel" case. When you start a free trial for a paid subscription in an iPhone app, you have to do a normal payment authorization which looks almost exactly the same as an instant payment authorization. If you have no intention of paying for a subscription and you don't think you can remember to cancel the subscription before the free trial ends, I think it's pretty reasonable to just not make the upfront payment authorization and thus not use the free trial.
  - Frost1x 6y ago
    That's not the case I was describing. By intend to cancel, I mean during the free trial period. However, how is a "subscription you intend to cancel" case different from a "free trial you decided you didn't like and forgot to cancel" case, as far as paid subscription management? For example, CBS All Access had a free trial a few months back which had Picard on it. The monthly fee was nominal and it looked like they had a few shows I might like so I entered the free trial period. After finishing Picard, I tried a few other offerings from the service during the free trial and realized none of them were to my satisfaction. Therefore, I intended to cancel but forgot. Surprise, next monthly billing cycle I see a charge on my card. So, if the point of the use case of a free trial period is to offer a free trial to evaluate a service and decide if you'd like to continue but prevent you from paying a fee to "test drive," then the upfront payment authorization fails at this for many people who don't instantly cancel the second they decide they don't or may not want the service (but aren't sure yet), or be sure to do so before the free trial ends. All and all, I would argue the up front authorization free trial case often grabs a subset of the free trial accounts into a full cycle of payment. It also likely grabs those less attentive to longer periods of payment for services they're not using. So free trials are often crafted to prey on these situations, which I typically tend to avoid.
    - baddox 6y ago
      I guess the idea is that you are supposed to cancel when you decide you want to cancel, rather than trying to be clever and use your entire free trial and then cancel at the last minute.

Frost1x 6y ago

I wonder which you're more likely to pay for: a subscription you intend to cancel or having something free shift to an expense? From my experience, even with due diligence and setting up calendar event notifications, I've missed a few subscription cancelations I intended. On the other hand, whenever I use something free, I always proceed under the assumption it can shift to a pay for service/product at some point in the future of unknown cost and assess risk accordingly. I don't think I've ever been surprised by a fee or lost time investment because of this. As far as one time purchases vs subscription charges, I think there's a better argument for this case. It should be made very clear up front during the purchase that there's a time subscription model and what services are or aren't included in that service. The model used in Google Play makes it pretty difficult to confuse what services are or aren't subscription based from my experience which seems reasonable (can't say I've looked into the details, just know I haven't been surprised by what is or isn't a monthly subscription).

prophesi 6y ago
Yeah, it sounds like the anti-pattern here is not being up-front about whether it's free, a one-time fee, or a subscription. Forcing all subscriptions to auto-renew doesn't fix this. I've seen plenty of apps/services where the selling point is the fact that they _don't_ require a card for their free trial. And people renew their subscription because they've found the product to be worthwhile; not because they used it for 30 minutes then forgot to cancel.
- Frost1x 6y ago
  If the consumer likes your service, rest assured at the end of free trial, they may be slightly annoyed but will quickly renew their service to make sure they can continue to have access if they have to. A card associated with my Netflix account expired and I didn't realize, it was renewed within 10 minutes of me wanting to watch a show. If you're forced to go through a process to renew something, you're more likely to question why you're going through the process and if the service the process exists for still maintains value to you worth continuing payment for. Businesses are aware of this and attempt to avoid those situations. Minimize friction of revenue, limit any barriers for money flowing in. It's very intentional and I've yet to see a good argument for trial-to-subscription auto opt-in that is not a strategic money grab based on a probability of unintended customers. Many decades ago, magazine subscriptions were notorious for this exact same predatory subscription lock-in model, even making it difficult to cancel (while incredibly easy to enter).
baddox 6y ago
I don't think Apple is intending to cover the "subscription you intend to cancel" case. When you start a free trial for a paid subscription in an iPhone app, you have to do a normal payment authorization which looks almost exactly the same as an instant payment authorization. If you have no intention of paying for a subscription and you don't think you can remember to cancel the subscription before the free trial ends, I think it's pretty reasonable to just not make the upfront payment authorization and thus not use the free trial.
- Frost1x 6y ago
  That's not the case I was describing. By intend to cancel, I mean during the free trial period. However, how is a "subscription you intend to cancel" case different from a "free trial you decided you didn't like and forgot to cancel" case, as far as paid subscription management? For example, CBS All Access had a free trial a few months back which had Picard on it. The monthly fee was nominal and it looked like they had a few shows I might like so I entered the free trial period. After finishing Picard, I tried a few other offerings from the service during the free trial and realized none of them were to my satisfaction. Therefore, I intended to cancel but forgot. Surprise, next monthly billing cycle I see a charge on my card. So, if the point of the use case of a free trial period is to offer a free trial to evaluate a service and decide if you'd like to continue but prevent you from paying a fee to "test drive," then the upfront payment authorization fails at this for many people who don't instantly cancel the second they decide they don't or may not want the service (but aren't sure yet), or be sure to do so before the free trial ends. All and all, I would argue the up front authorization free trial case often grabs a subset of the free trial accounts into a full cycle of payment. It also likely grabs those less attentive to longer periods of payment for services they're not using. So free trials are often crafted to prey on these situations, which I typically tend to avoid.
  - baddox 6y ago
    I guess the idea is that you are supposed to cancel when you decide you want to cancel, rather than trying to be clever and use your entire free trial and then cancel at the last minute.