Sounds like a good decision for now. Although I wonder if it's smart in the long run to be blocking out root redirect to optimize.ly, which is the URL many user

Sounds like a good decision for now. Although I wonder if it's smart in the long run to be blocking out root redirect to optimize.ly, which is the URL many users may attempt to reach, in order to have shortened URLs of that form in tweets, where the domain name matters less since people would just be clicking a link. I really like the concept of the name showing up instead of bit.ly in retweets, but then that might lead people who hear about Optimizely on twitter to be even more confused if they try to go to optimize.ly. I wasn't aware of this kind of setup with bit.ly; is this a common issue since the pro price point is so high?