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Poor choice of words on my part. Should have said something like "easily-grasped value prop". You want a very short elevator pitch for what you do, that makes i
by forrestbrazeal 6y ago
Poor choice of words on my part. Should have said something like "easily-grasped value prop". You want a very short elevator pitch for what you do, that makes it clear what value you provide.
I think of Corey Quinn, whose pitch is "I fix your AWS bill." Short, easily-grasped, specific.
- swyx 6y agothis exactly. but Corey can also pitch himself in anywhere from 30seconds to 30 minutes. Marketing Yourself is about adjusting your message to your audience/situation, and it can and should be practiced because you do not leave things like this up to chance. (the public draft: https://www.swyx.io/writing/marketing-yourself/ https://www.swyx.io/writing/marketing-yourself/) this is obliquely referenced in the book, but i believe the most effective pitch is if you can losslessly compress your entire value proposition into two words. https://www.swyx.io/writing/two-words/ https://www.swyx.io/writing/two-words/ Corey invented "Cloud Economist" for this purpose. brilliant. no one can compete in a category you invented.
- reroute1 6y agoCan you not use buzzwords non stop and have a book with real content? And stop talking like a cult leader to these clowns
- QuinnyPig 6y agoThanks. It's nice when your work is recognized! I've argued that in some ways a more effective positioning statement would have been "I fix the horrifying AWS bill for SaaS companies in the Pacific Northwest" or whatnot; you want your prospective clients to see themselves in what you do. Fortunately, "the AWS bill" is painful enough of a problem without too many other viable alternatives that this was "enough."