I still think it's going to fail because they've made it clear, before a user base has been 'hooked', that their main focus is data mining. Usually users are ge

I still think it's going to fail because they've made it clear, before a user base has been 'hooked', that their main focus is data mining. Usually users are getting utility before they're aware of the privacy issues, and at that point they're willing to give up that privacy. Becoming a Color user means giving up your privacy to get non-existent utility (because of the issues of relying on scale which the article talks about); maybe the utility would be there if everyone were using the app, but from a game theory perspective, the optimal behavior for each potential user is to not adopt the app (so long as everyone else hasn't already).