Because the impression is about that they are different, an impression which they have fostered themselves. The opening words of the Letter from the Founders in

Because the impression is about that they are different, an impression which they have fostered themselves. The opening words of the Letter from the Founders in the IPO prospectus reads: "Google is not a conventional company. We do not intend to become one." (http://www.sec.gov/Archives/edgar/data/1288776/000119312504073639/ds1.htm http://www.sec.gov/Archives/edgar/data/1288776/0001193125040...)