CNBC averages around 250k primetime viewers (under 200k during the day). Its top show attracts fewer than 400k. Imagine how much lower viewership would be if it

CNBC averages around 250k primetime viewers (under 200k during the day). Its top show attracts fewer than 400k. Imagine how much lower viewership would be if it wasn't a "free" channel. There's essentially no economic model that allows them to stay in business in an a-la-carte world. But if they are guaranteed to be in 80 or 100 million homes via bundling, then yes it can (and does) work. https://ctv.kwayisi.org/networks/cnbc/ https://ctv.kwayisi.org/networks/cnbc/