My guess is live sports is a big part of the market. Depending on what sport/team you are a fan of the league-run streaming services are a huge pain with blacko

My guess is live sports is a big part of the market. Depending on what sport/team you are a fan of the league-run streaming services are a huge pain with blackouts, lag, etc. YouTubeTV was the best cost+convenience option for me to watch my local MLB team when I signed up originally. Now it isn't. Their strategy makes no sense to me if a lot of the market is indeed live sports though, so maybe I'm an outlier.