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All this talk of Facebook taking over Google's market assumes that social search is inherently better. There are plenty of things we search for that our friend
by mkr-hn 16y ago
All this talk of Facebook taking over Google's market assumes that social search is inherently better.
There are plenty of things we search for that our friends and family wouldn't be able to advise on. How many people on your friends list could offer advice on any large portion of what you search for?
Facebook will probably become the go-to place for product searches, but I think we're moving toward having a lot of domain-specific places to find information.
I expect Google to move away from being a search engine and focus more on being a SaaS company over the next decade. The search service is already taking on the role of a fallback when search functions on domain-specific sites fail.
- joebadmo 16y agoI agree that social search hasn't proven to be inherently better. Social is probably a good signal for certain things, but it's one among many. Honestly, even for product searches, I don't think my friends and family are necessarily the first ones I would go to. It certainly depends on the product, and even then it only applies to certain friends/family members. There also doesn't appear to be that much information in social. Likes and purchase histories are the only ones I can think of. Those are both binary, and purchase histories aren't even necessarily endorsements.