Cirque du Soleil served as a case study for innovation[1][2] in the business book Blue Ocean Strategy (2004)[3]. [1] https://www.blueoceanstrategy.com/bos-move

Cirque du Soleil served as a case study for innovation[1][2] in the business book Blue Ocean Strategy (2004)[3]. [1] https://www.blueoceanstrategy.com/bos-moves/cirque-du-soleil/ https://www.blueoceanstrategy.com/bos-moves/cirque-du-soleil... [2] https://www.blueoceanstrategy.com/teaching-materials/cirque-du-soleil/ https://www.blueoceanstrategy.com/teaching-materials/cirque-... [3] https://en.wikipedia.org/wiki/Blue_Ocean_Strategy https://en.wikipedia.org/wiki/Blue_Ocean_Strategy