Seems like whenever there is a no-drm success and they are interviewed it is EXACTLY the same argument/story: 1) If 10,000 people will buy my X I will have sol

Seems like whenever there is a no-drm success and they are interviewed it is EXACTLY the same argument/story: 1) If 10,000 people will buy my X I will have sold 10,000. I will not have sold more since nobody else was willing to pay. 2) If 100,000 people also pirated my X then potentially a few of them would like it and either buy it, or buy a future product from me, which translates into more sales. 3) Once my X is hacked it is hacked for good (or something to that extent) and people pirating have no problems with DRM while people who legitimately bought X have to deal with DRM. 4) DRM can cost me sales just as piracy could.