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Thanks for the revelation ! Never understood before the love for chains in everything in the US (notably for hotels and restaurants) vs things like stars in Fra

• munificent 6y ago
  > Never understood before the love for chains in everything in the US (notably for hotels and restaurants) That is partially a consumer desire for predictability, but this is also driven very heavily by market forces and economies of scale. Large corporations are very good at driving out or buying up smaller ones, so the market tends towards homogeneity even if it's not what consumers want.