Having actually looked at the thing on App Store, I realized that it also solves very nicely a classic problem of social photography: bunch of friends/family at

Having actually looked at the thing on App Store, I realized that it also solves very nicely a classic problem of social photography: bunch of friends/family at a gathering, all taking pictures, 'you take one with me in it' etc., but then everyone goes home with a separate set of photos. Sure, Facebook, Bebo etc. alievate that problem somewhat by having people upload their photos and sharing with their friends list, so you might eventually get to see everyone's photos. Assuming they bothered to upload and tag. But Color guarantees that everyone walks home with The Definitive Album for that event, with no extra effort required. From a user perspective, that's a pretty big win. Just put Color on your grand-dad's phone and suddenly he gets to join the fun, without the whole registering/tagging/uploading/friending/browsing rigmarole.