The author of the article is making the point that the device is "more open" because although it has a lower "unit openness" it is appealing to more people, thu

The author of the article is making the point that the device is "more open" because although it has a lower "unit openness" it is appealing to more people, thus raising the "total openness". http://en.wikipedia.org/wiki/Utilitarianism http://en.wikipedia.org/wiki/Utilitarianism