I'm sorry but I find this kind of nitpicking in bad form. People are going out and taking action to bring attention to a problem in what is obviously the best w

I'm sorry but I find this kind of nitpicking in bad form. People are going out and taking action to bring attention to a problem in what is obviously the best way they can do so. If you have an idea about improving marketing, why not spend that energy helping/proposing something and volunteering? Aside from that, I think there is more to consider than just what will appeal to public opinion; dry attempts to shift one’s words to match opinion polls is how many politicians lose elections by coming off as pandering. There is a sense of urgency and emotion in the original phrase that might be important in the broader picture and in the long term.