If anything I'd think the existence of Daz as an existing brand devalues it. Daz is a nice, pronouncable three letter domain but if someone were to buy it with

If anything I'd think the existence of Daz as an existing brand devalues it. Daz is a nice, pronouncable three letter domain but if someone were to buy it with the aim of developing it they may be put off by the prospect of P&G lawyers trying to strong-arm them into handing the domain over.