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It's way more crippling and goes beyond IDFA and basic 3P ad tech - at least from my reading. Unless I'm misunderstanding? From my reading of the url below, A

It's way more crippling and goes beyond IDFA and basic 3P ad tech - at least from my reading. Unless I'm misunderstanding? From my reading of the url below, Apple is mandating this consent popup on all apps that use any advertising (both 3p tracking but also serving their own 'walled garden' e.g. FB) - that is beyond basic contextual. To me this seems to go way too far. For instance FB in the US would have to get consent to show any ads as they currently run for the vast majority of users. Plus if there is privacy a law like gdpr FB already gets opt-in in those countries this is just adding another opt-in on top. https://developer.apple.com/app-store/user-privacy-and-data-use/ https://developer.apple.com/app-store/user-privacy-and-data-...

dannyw 6y ago
That's not correct. If you read the details carefully, it is about requiring consent to track users beyond the app. They are also launching an IDFV that can be always accessed and is shared with the same family of apps, e.g. Facebook can track across Instagram without the popup.
- dillondoyle 6y ago
  I could totally be wrong still/if was at first, but I still read it as more restrictive. under 'asking permission to track' this line "Displaying targeted advertisements in your app based on user data collected from apps and websites owned by other companies" seems like it would apply to a large amount of Facebook advertising. They would have to get rid of a lot of targeting (and also the attribution parent mentioned) and maybe even more if using gdpr PII definition "Sharing device location data or email lists with a data broker" the location data would apply to most SSPs/programmatic. Kind of a question of the comma too. If sharing any device location dat [period]. Or if the location data must go to a data broker to apply to that line. And depends a bit too if they use CCPA data broker definition (and ccpa definition of 'sale' is super broad any exchange of value). Even more if you count IPs as location.

dannyw 6y ago

That's not correct. If you read the details carefully, it is about requiring consent to track users beyond the app. They are also launching an IDFV that can be always accessed and is shared with the same family of apps, e.g. Facebook can track across Instagram without the popup.

dillondoyle 6y ago
I could totally be wrong still/if was at first, but I still read it as more restrictive. under 'asking permission to track' this line "Displaying targeted advertisements in your app based on user data collected from apps and websites owned by other companies" seems like it would apply to a large amount of Facebook advertising. They would have to get rid of a lot of targeting (and also the attribution parent mentioned) and maybe even more if using gdpr PII definition "Sharing device location data or email lists with a data broker" the location data would apply to most SSPs/programmatic. Kind of a question of the comma too. If sharing any device location dat [period]. Or if the location data must go to a data broker to apply to that line. And depends a bit too if they use CCPA data broker definition (and ccpa definition of 'sale' is super broad any exchange of value). Even more if you count IPs as location.