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For FMCG and mega brands, The intent with omnichannel marketing is to maintain top of the mind recall. Accordingly, it is crucial to maintain advertising presen
by tradewarsonlyn 6y ago
For FMCG and mega brands, The intent with omnichannel marketing is to maintain top of the mind recall. Accordingly, it is crucial to maintain advertising presence everywhere customers expend their attention.
Shameless Source: Wrote the book on this - https://www.amazon.com/Everything-learned-200-about-Marketing-ebook/dp/B07NL688ZG https://www.amazon.com/Everything-learned-200-about-Marketin...