3 ms·
Not my area of expertise but it would seem that "big tent" advertisers with broad appeal and universal recognition -- Coca-Cola, P&G, Chevrolet, McDonald's, etc
by listenallyall 6y ago
Not my area of expertise but it would seem that "big tent" advertisers with broad appeal and universal recognition -- Coca-Cola, P&G, Chevrolet, McDonald's, etc -- are much more suited to mass media advertising and are a poor fit for the specificity, niches and micro-segmenting that Facebook allows. Cost per impression is likely far lower with TV ads, despite their high price tag, plus they can be 100% sure the surrounding content is family-friendly and not your crazy uncle's latest political rant. I think this is really about money and placement.