According to the article, 30 percent of iPhone users have turned off IFDA tracking > Notably, Facebook has declined to even show app install advertisements to

According to the article, 30 percent of iPhone users have turned off IFDA tracking > Notably, Facebook has declined to even show app install advertisements to the 30% of U.S. iPhone users that turned off their IDFA of their own accord — and now it is opt-in, instead of opt-out. That is a massive proportion. Especially when you consider that the IFDA setting is buried three or four screens app in the settings app. 30 percent of users went way out of their way to turn tracking off. That tells me that a lot more users care about their privacy than we might assume