Act individually, and each company is dragged over the internet rage court individually, and as a bonus the last one to act will be roasted as "only doing it be

Act individually, and each company is dragged over the internet rage court individually, and as a bonus the last one to act will be roasted as "only doing it because all others did." Act together, and they are accused of conspiracy. I guess their PR teams decided the latter is less hassle for them.