Quibi saddled a weird new idea for media to a traditional paywall streaming service business model. Irrespective of anything else, that's a bad start. Traditio

Quibi saddled a weird new idea for media to a traditional paywall streaming service business model. Irrespective of anything else, that's a bad start. Traditional media subscriptions work because you know what you're getting - sit down, watch a show that they offer. There's no ambiguity about whether you'll like the sitting down and watching part, it's only down to whether you'll like the particular show. For a consumer its very low risk. Quibi's medium is new and exploratory, and you don't really know what you're getting both in viewing experience and the content itself as they leveraged no existing IP. If you don't know what you're getting, and nobody else knows because its new, paywalling is a terrible idea. I'm sure there's a way to make bite-sized media pay for itself, but the path for that is probably as an offshoot of a social app like TikTok or a niche community play that slowly expands out, not some big Hollywood standalone spectacle.