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I remember seeing some Quibi ads and had no idea what it was or why I should care.
by barney54 6y ago
I remember seeing some Quibi ads and had no idea what it was or why I should care.
- kevin_thibedeau 6y agoA cryptic name doesn't help: Kwai-bee? Kwee-bye? 100% fail on branding 101.
- etblg 6y agoIt's apparently short for "Quick Bites" so I guess it would sound the way no one would expect it to -- "Koo eh bye"
- nwatson 6y agoKind of sounds when pronounced in Portuguese like Kibbeh (https://www.oliviascuisine.com/kibbeh-lebanese-beef-croquettes/ https://www.oliviascuisine.com/kibbeh-lebanese-beef-croquett...), Lebanese "beef croquettes" (I never was a big fan). Usually spelled "kibe" in Portuguese. It seems to fall into the "Quick Bites" category.
- jcranmer 6y agoThe first Quibi ad I saw had a British person saying "So Americans call a jiffy a Quibi? Huh." For an American who had literally never heard of the service before, that come across as incredibly pretentious. I'm not sure if that ad was targeted at Americans, at British, or at Americans who watch British stuff, but I can't imagine how it would come across well at any of those target audiences.