4 ms·
IF Youtube-style short form content ever fully "grows up" into something like Quibi, the existing Hollywood system has a lot at risk. So trying to do it first
by majormajor 6y ago
IF Youtube-style short form content ever fully "grows up" into something like Quibi, the existing Hollywood system has a lot at risk.
So trying to do it first isn't necessarily insane - try to beat the organic disruption there, so they can capture the result.
I'm just not convinced the market for "short [currently free] shit to watch while killing time on my phone" is ever really going to grow into a TV-and-movie-killing Netflix/Hollywood replacement, as compared to a smaller more casual market with smaller returns.
- sukilot 6y agoYouTube short form already grew up into something like Quibi. You could make a more compelling offering than Quibi simply by curating existing content. That's why no one cares about Quibi -- they already have YouTube.
- majormajor 6y agoYou couldn't get away with charging a subscription fee there, and I don't think you're significantly eating into the 20+min streaming market. You could possibly pull off more premium ad rates, though... but you could really only do this from inside Google.
- chillfox 6y agoCharging a subscription for curated YouTube content is literally the business that Nebula [1] and Floatplane [2] is in. It's just not a $1.75B business or anything close to it. [1] https://watchnebula.com/ https://watchnebula.com/ [2] https://www.floatplane.com/ https://www.floatplane.com/
- lobf 6y agoI used to work at Maker Studios, and the expectation by a lot of the bosses was that their YouTube videos would replace the traditional Hollywood production model. They were wrong. People want high quality, professional content.