My first impression is that the name is bad. If I was working with a web designer and they asked me to use "clickdummy" to collaborate, I would wonder who the "

My first impression is that the name is bad. If I was working with a web designer and they asked me to use "clickdummy" to collaborate, I would wonder who the "dummy" is supposed to be. Although you go on to explain what dummies are in the FAQ, the damage would have already been done by then. The first time I read the phrase, I assumed it was an instruction - "click [on this], dummy!". Perhaps I am being overly-sensitive on the naming issue, but it seems that using what can be a pejorative term as part of your company name could backfire. The home page took 25+ seconds to load - hopefully this is because lots of other HNers are currently checking it out. I do like the idea overall, and the site design is nice and understated.