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It started in april 2020, ie 3 months ago. I think it's presumptuous to say that it "failed" already. It's just below its own target. Lot ot things can still h
by elcomet 6y ago
It started in april 2020, ie 3 months ago. I think it's presumptuous to say that it "failed" already. It's just below its own target.
Lot ot things can still happen. They can release a show that'll become viral and bring them million of subscribers.
But of course there are some very strange decisions:
- Mobile-only is weird. Why not make mobile a priority, but people are used to watch shows on their TV or PC. And you cannot watch things with multiple other people. Even with one person, it's not really practical.
- Did not allow screenshot: for a mobile only, it's strange, they failed to understand something about the internet. Heck, they could have made a button to annotate and share a screenshot on social media in-app since they're in mobile-only. That would have been something people are used to. But at least allow people to share the content they like. You're just forbidding free advertisment.
- perardi 6y agoThey at least seem to be rethinking the “only on mobile” thing. You can now play on a TV using a Chromecast or AirPlay. Still no dedicated smart TV or streaming stick apps, though. https://help.quibi.com/hc/en-us/articles/360042455452-Can-I-use-Chromecast-or-Apple-AirPlay-with-my-Quibi-app- https://help.quibi.com/hc/en-us/articles/360042455452-Can-I-...
- Terretta 6y agoCompared to web pages, video storage and bandwidth is a meaningful portion of video CPM or video subscription, so 720p (or, say, 360p for iOS 14 PIP mode) yields significantly different cost basis. The only on mobile thing may have been necessary for the business model.
- carlosdp 6y agoI very much doubt they made that decision based on bandwidth costs though. They've burned a billion dollars already, don't think they are thinking about margins much at the moment.
- donavanm 6y ago> video storage and bandwidth is a meaningful portion of video CPM or video subscription Maybe "compared to web pages". But very skeptical it's a meaningful cost compared to production or subscription prices. Even going with a third party CDN you're probably not paying more than ¢1/GB of transfer. For 720P h.264 that's about about 2GB, or 2¢, per hour of content transferred. How many pennies per month do you need before it's a meaningful portion of the $7 subscription price?
- AndrewKemendo 6y agoIt seems like in modern lexicon, Fail means "didn't live up to it's hype." Whereas success means "exceeded expectations." Even if an objective measure (revenue, users etc...) is higher for the "failure" than the "success."
- unpopdancetrio 6y agoHow can the show ever become viral? if no one talks about it on social media, can't take screens to make memes, gifs about it? I know the sharing feature would have been so much better I assumed they would add this soon. If I watch something and have no-one to share it with in my social circle it loses its buzz appeal. Like the most un-entertaining crap (90day finance) is interesting because the people I know also watch it. It becomes a topic. Telling someone about a show they can't access or see even a clip of it online to find out if they are interested in paying $$$ for it seems like a failed business plan in our internet based world.