"I'm surprised that they cannot capitalize on this data" They can capitalize on the data (to varying degrees) and it would be a missed opportunity if they don'

"I'm surprised that they cannot capitalize on this data" They can capitalize on the data (to varying degrees) and it would be a missed opportunity if they don't. Knowing (quickly, thoroughly, and specifically) which businesses in a given industry/market/region are open, closed temp and closed for good is very valuable insights for a variety of service-based companies.