After reading Matt Stoller's book Goliath, I've come around on breaking up big companies like this, primarily as an act of undoing mergers and acquisitions that

After reading Matt Stoller's book Goliath, I've come around on breaking up big companies like this, primarily as an act of undoing mergers and acquisitions that should never have been allowed in the first place. So splitting off YouTube seems obvious, since it should never have happened. Some of the others are more difficult, since they're not the result of acquisitions. Then again, DoubleClick was a large acquisition, so splitting off Gmail and so on as a proxy for undoing the DoubleClick acquisition probably makes sense, too. As Bray points out, Google is deliberate vague about a lot of numbers, but reverting acquisitions always seems like a good first step to me. [0] https://www.simonandschuster.com/books/Goliath/Matt-Stoller/9781501183089 https://www.simonandschuster.com/books/Goliath/Matt-Stoller/...