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Disney didn't have to do any market testing. It's very obvious that people will pay for access to their portfolio. I bet they're more worried the service cannib

by tinco 6y ago

Disney didn't have to do any market testing. It's very obvious that people will pay for access to their portfolio. I bet they're more worried the service cannibalizes their DVD/Blu-ray sales than that the service itself isn't popular enough. And since they already had the content and the marketing channels, the only thing they had to spend real money on is engineering. There's also a lot of cachet attached to working for Disney so I bet hiring talent was not an issue.

jdxcode 6y ago
They also didn’t try to build the product with in-house engineers, they bought the (very good) company BAMTech.
cbsks 6y ago
> I bet they're more worried the service cannibalizes their DVD/Blu-ray sales than that the service itself isn't popular enough. I'm guessing they would love for Disney+ to replace DVD/Blu-ray sales. Rather than making a one time sale, the customer pays for it every month! Forever!
- projektfu 6y ago
  A lot of customers are probably very happy to pay a monthly fee just to avoid having their DVD wear out while the movie is “in the vault”. Children play these things like 10 times per day.
  - lozaning 6y ago
    Does optical media really wear out?
    - cbsks 6y ago
      When kids are involved, yes :)