Quite possibly. For example, the Obama campaign in 2012 used friendship and interaction data from Facebook in order to figure out which of his supporters could

Quite possibly. For example, the Obama campaign in 2012 used friendship and interaction data from Facebook in order to figure out which of his supporters could most effectively convince specific undecided voters they were friends with to vote for him and instructed them to do so, effectively turning your own friends into instruments of the advertising algorithm. The New York Times ran a glowing article about how clever this was and the new commercial advertising organisation they were using their techniques in: https://www.nytimes.com/2013/06/23/magazine/the-obama-campaigns-digital-masterminds-cash-in.html https://www.nytimes.com/2013/06/23/magazine/the-obama-campai...