Agreed. It's not about it being an Apple-related gadget as much as it's a classic case of entrepreneurship. Rapid/agile. Heck I wouldn't be surprised if they've

Agreed. It's not about it being an Apple-related gadget as much as it's a classic case of entrepreneurship. Rapid/agile. Heck I wouldn't be surprised if they've only built a few units so far for prototype testing, and they won't even bother to ramp up production until they start getting real orders in. Lean manufacturing, I guess.