It may also be rational if they aren't sure what new business model would work and figure it would be too expensive to find out themselves. Or they recognize ot

It may also be rational if they aren't sure what new business model would work and figure it would be too expensive to find out themselves. Or they recognize other business models can work better, but they aren't in a strong position to capitalize on them so they take advantage of what they can while they still have some position of strength.