Okay, but surely out of every major tech company, Apple is the closest to waterfall-style? Given what a bad name waterfall has now, that's surely notable. It s

Okay, but surely out of every major tech company, Apple is the closest to waterfall-style? Given what a bad name waterfall has now, that's surely notable. It seems to me that the reason Apple succeeds with a (relatively close to) waterfall style approach is the long term planning / strong point of view the author describes. The more the goalposts move, the more agile you have to be.