I'm sure they don't need to advertise in order to inform people about their brand, but advertisements may lead people consume more than they otherwise would. At

I'm sure they don't need to advertise in order to inform people about their brand, but advertisements may lead people consume more than they otherwise would. At least some of their ads end with a crack of a can opening, glug glug glug, and then a refreshed 'ahhh'. It seems pretty clear they're trying to get you to think about drinking coke, so you will go drink a coke.