Heh. Political ads are getting cheaper with each passing day it looks like. As more and more advertisers withdraw, the overall CPC will go down. FB, Twitter, et

Heh. Political ads are getting cheaper with each passing day it looks like. As more and more advertisers withdraw, the overall CPC will go down. FB, Twitter, et al are going to get even more cancerous as a result, driving further advertiser exodus. The solution to this is offering sustained use discounts, like Google Cloud does. Have ongoing campaigns at a certain spending level? FB takes a slightly smaller cut, so you pay less. Turn shit on and off all the time? FB takes a larger cut, so you pay what you'd normally pay.