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Starbucks spent close to $100 million advertising with Facebook
by bearcobra 6y ago
Starbucks spent close to $100 million advertising with Facebook
- rvz 6y agoGiven the pandemic situation, Starbucks needs that $100m more than Facebook does. Their actions won't change or address anything. So let them save it.
- product50 6y agoDoesn't matter. That money will be replaced by performance advertisers. Top 100 Fortune brands make up 6% of FB ad revenue. This is why all these boycott FB ads doesn't make any sense. THe only thing which will hurt FB is users boycotting - not advertisers. There are always opportunistic advertisers who will want to gain access to cheap(er) inventory to reduce their acquisition costs.