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Well apart from this being a good PR play in a time when advertising is naturally cut back due to the uncertaintly, it will be a big test (if not just acknowled
by buboard 6y ago
Well apart from this being a good PR play in a time when advertising is naturally cut back due to the uncertaintly, it will be a big test (if not just acknowledgement) that social media traffic is just as crap traffic as e.g. forums. The old adage about 50% of ad spending being wasted is true , the it's just that the perception of where it is that's changing. My theory is that FB & Google are just better at dazzling advertisers with fancy dashboards that they can show their bosses.
- mrkramer 6y agoAdvertising on TV and in Newspapers is 50% wasted because there is no a way to have targeted advertising, but with Facebook and Google advertisers have an option to target their audience and efficiency of an advertising campaign is drastically improved.
- buboard 6y agoif that were true, the switch to online advertisement should have led to increased consumption/sales per person compared to previous decades, but that's not happened