I think projects are dying because most projects are products in disguise and with products you need the entire team, not just a business analyst or pm, to be a

I think projects are dying because most projects are products in disguise and with products you need the entire team, not just a business analyst or pm, to be able to talk to the end users. Ask yourself why most projects end up with adoption issues even the the internal ones? Because it’s another instance of “if you build they will come”. The same reason you don’t build a full fledged product in a startup - you need lots of iteration and end user feedback to succeed. Agile and project management wants to skip the whole product phase because it assumes whoever is running the show knows what’s needed - it doesn’t usually work this way.