I'm wondering always about the name "dark matter". It makes a good topic for all kinds of pseudo-science and scifi. The name implies something mystical and invi

I'm wondering always about the name "dark matter". It makes a good topic for all kinds of pseudo-science and scifi. The name implies something mystical and invites everyone to discuss a topic that no-one understands. If the name was something else like "Rubin's matter" or "Unknown matter", maybe it wouldn't invite so much unscientific discussion and speculation. I don't feel that everyone has an opinion about higgs boson, but you can start a discussion about dark matter with anyone. I'm not any kind of expert about the topic either, but could certainly start speculating about it with other laymen.