Also the elasticity and backing by a company that had seen the scale themselves, and can possible deliver for you. I remember being a then startup and boxes cos

Also the elasticity and backing by a company that had seen the scale themselves, and can possible deliver for you. I remember being a then startup and boxes costing more than 2x the money we were somehow attracted to it and kept it as the option we would move if we ever had a revenue.. Large companies probably spent more than their AWS bills on software license fees (Oracle/ERP/SAP etc) and employee salaries so they don't care.