Merely providing value to others is not necessarily making society better. That’s the point. Otherwise we’d celebrate slavery as selling one person to another i

Merely providing value to others is not necessarily making society better. That’s the point. Otherwise we’d celebrate slavery as selling one person to another is just telling them “I like what you do” and providing value. So there is clearly a whole different set of criteria where it’s possible to take a moral stance and not provide value in terms of acquiring money but sacrifice potential profit for social good. That this is hard for people to understand sometimes is why they get described as morally bankrupt.