"... While your first name appears on your posts, there is no password and no friending. So unlike Facebook, the notion of limiting private content to a friend

"... While your first name appears on your posts, there is no password and no friending. So unlike Facebook, the notion of limiting private content to a friend network doesn't exist. In the future, the app will be able to intuit relationships based on whom its users spend time with regularly because it collects data constantly. ..." [0] I'll take a stab at the vision. If you can get a lot of users the tools to give away key emotional & identity information freely you might just be able to take on Facebook. This might explain the valuation & choice of the mobile platform and why the pedigree of the founder (ex Apple) matters. A consumer device to share information easier for undisclosed "X" use for "Y" clients. The key part of the vision is the generated information, location, a users connections, the verified identity of the user and money. A mobile phone is for all intensive purposes a credit card. These raw functions are made possible by the mobile device and the front and back-end software. [0] 'Ex-Apple executive takes on Facebook with photo app', AP ~ http://www.theage.com.au/digital-life/smartphone-apps/exapple-executive-takes-on-facebook-with-photo-app-20110325-1c90p.html http://www.theage.com.au/digital-life/smartphone-apps/exappl...