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Yes. We made the strategic decision control production, already have our own 1000m2 factory with heavy equipment enabling nearly full internal production and ab
by contingencies 6y ago
Yes. We made the strategic decision control production, already have our own 1000m2 factory with heavy equipment enabling nearly full internal production and absolutely intend to build tens of thousands of units ourselves. Incidentally this means we can produce far more cheaply than if we had outsourced through contract manufacturers (default approach of foreign foodtech firms), and also in conjunction with modular design means we can pivot rapidly should we generate upgrades or revisions to hardware. You would be surprised how much convenience matters in the food retail market: the consumers tend to see only the immediate itch-scratching option, and mentally discard the competition. Just look at the recent explosion of 'food' in convenience retail chains globally since around Y2K, reportedly their largest growth area for decades.