I believe that the interest from these investors does not lie in the consumer facing functionality of sharing photos but the ability to target locations and inj

I believe that the interest from these investors does not lie in the consumer facing functionality of sharing photos but the ability to target locations and inject relevant advertisements into this stream of photographs. The large amount of user centric information which this app is collecting is very attractive to market research groups which pay a lot of money. These are two revenue streams heavily utilized by google and facebook.