Like other commenters, I think price is the big one. I used to go for Android developer phones since the first in 2008, and liked the fact it wasn't cluttered

Like other commenters, I think price is the big one. I used to go for Android developer phones since the first in 2008, and liked the fact it wasn't cluttered with manufacturer or carrier bloat. Over time, I became exasperated at the short lifespan of the soldered-in batteries, given the price of each device. The (Huawei) Nexus 6P was the final straw. In January, I picked up a Nokia 4.2 Android One device, and I use it without any contract on a PAYG SIM[1]. On Android One, there should be two years of OS updates and three of security updates following the device launch last May. It works well, and the battery performance is fine[2]. I chose a smaller device unlike my previous phablets, and haven't dropped it during use yet. The Nokia design is good, and so is the build quality (Foxconn?). I appreciate the vanilla Android without the aforementioned bloat. The unlocked handset was £99 ($122) at the time from a shop on the high street. I don't think Apple is going to be attracted to that end of the market. When this one dies, I'll look around for another Android One device with the longest update prospects. [1] The phone is not my primary computing device, and I mostly receive calls and use WiFi for data when using apps and browsing. I'm not a gamer. [2] I keep battery saver mode on pretty much all the time, which is great for battery life but probably not so much for chatty background services.