3 ms·
About 7 years ago, the brooklyn brewsers, a beer brewing club, got the tour of the brooklyn brewery. On that tour, the brewmaster, Garrett Oliver, told the stor
by simtel20 6y ago
About 7 years ago, the brooklyn brewsers, a beer brewing club, got the tour of the brooklyn brewery. On that tour, the brewmaster, Garrett Oliver, told the story of how Glaser designed the logo for the brewery. He said he drew the bold B [1] and the founders were not that impressed. The story went that Milton said with some confidence, essentially "sleep on it, let it grow on you" and so it did. And more HN related, I recall that he took a small share of the company as payment so he really had some confidence in the logo which has become among the most iconic logos in the beer industry.
It was a wonderful story, and something I will always remember about the man.
[1] https://web.archive.org/web/20111004163949/http://miltonglaser.com/pages/casestudy/brooklyn/bb_index.html https://web.archive.org/web/20111004163949/http://miltonglas...
- intpx 6y agoThe Brooklyn Brewery logo looks like genuine new old stock graphic design. It looks like it was done in the 50s and sat on a shelf, rather than emulating the style of the old regional breweries. It’s a true work of art. Glaser was a master of the fundamentals of graphic design. He understood weight and form in ways that have largely been forgotten and I fear that we have now lost the last of the breed.
- swang 6y agoi took a tour a couple years ago. they said they basically gave him free beer for life. every year one of his assistants comes in a van and they load it up with their beer.