Author here. >Is it good/bad to incorporate using your product/service name as a corp. name? What are the pros and cons? Apart from intellectual property, Unl

Author here. >Is it good/bad to incorporate using your product/service name as a corp. name? What are the pros and cons? Apart from intellectual property, Unless there is a specific reason not to name our startup with our product name, it's always a good idea to have the same name for our startup as our product in terms of basic branding etiquette. In countries where duplicate company names for the same product are not allowed, this will serve as an added protection. But it doesn't prevent someone from brandjacking by typosquatting, neither does trademark prevent it, Facebook has enough trademarks as legally possible yet it goes to the length of decloaking domain names to prevent this[2](Not showcasing this as a positive practice). I've written more about Incorporation & App names here[1]. [1]https://hitstartup.com/when-to-register-our-startup/ https://hitstartup.com/when-to-register-our-startup/ [2]https://news.ycombinator.com/item?id=23625977 https://news.ycombinator.com/item?id=23625977