Two points that I would change when doing OKRs: KRs should not be binary. They should be stretch goals. If you're hitting 100% on your key results you need to

Two points that I would change when doing OKRs: KRs should not be binary. They should be stretch goals. If you're hitting 100% on your key results you need to be setting your sights higher. KRs should be things you can "influence" and not things you "do". It's the difference between "Get 100 subscribers to my newsletter" and "Write 100 blog posts". Or to use the example in the post, the difference between "Earn a X% return on my investments" vs "Read 3 books on investing". When you create key results around things you do, you run the risk of spending your time focusing on things that do not move the needle on your objectives. Last thing you want is to reach the end of the quarter and find your efforts have not had a tangible benefit. This is the classic "Outcomes" vs "Output".