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In 2011 I worked at a startup in the online marketing / advertising space. It was a surreal, over-crowded, confusing, fact-light, peer-pressure driven, mystica
by Jedd 6y ago
In 2011 I worked at a startup in the online marketing / advertising space.
It was a surreal, over-crowded, confusing, fact-light, peer-pressure driven, mystical, big promises, metrics-resistant, yet bewilderingly optimistic market place.
In the past decade it's gotten much, much worse.
Compare the field in 2011 [1] to now [2].
Then consider that there are people to whom all of this makes sense.
[1] https://chiefmartec.com/post_images/marketing_technology_landscape.jpg https://chiefmartec.com/post_images/marketing_technology_lan...
[2] https://cdn.chiefmartec.com/wp-content/uploads/2020/04/martech-landscape-2020-martech5000-slide.jpg https://cdn.chiefmartec.com/wp-content/uploads/2020/04/marte...
- wdr1 6y agoThe image resolution on (2) is too low to clearly see everything, but it also looks like they're including more & more (sub-?)industries over the year. E.g., SEO wasn't included in 2011 but is in 2020.
- Jedd 6y agoIt's clear that there were increasing numbers of sub-industries, and players in those sub-industries, over time. SEO in 2011 certainly wasn't nascent, but it was a bit of a black art, and not an especially large sector. I don't think there were (m)any that were offering exclusively SEO products -- from memory it was more of a bundled / add-on offering for other services.